Eat Better Without the Hassle

That is how it is being built, and the honest part first: BeCute is in early access and is not yet on the App Store or Google Play, so there is no plan to adjust today. At launch, switching from weight loss to muscle gain, changing your activity level or moving to a different eating style will rebuild the plan - meals, portions and macro targets follow the new goal. The calorie target itself comes from the published Mifflin-St Jeor equation, so you can check the arithmetic instead of trusting a black box. Leave your email and you get this the day it opens.

Swapping is central to the design, and it is not something you can try yet, because the app has not launched. At launch, every meal in your plan will come with one-tap swap options that hold your calorie and macro targets, you will be able to search for a recipe or add your own, and the plan will learn from what you keep swapping out. A plan you cannot change is a plan you abandon in week two, which is the whole reason this is being built.

Those three are in the plan for launch, along with Vegetarian, Paleo, Dairy-Free, Halal and more, plus custom restrictions for individual ingredients or allergens. The point is that your diet is a setting you pick once, not a filter you reapply to every recipe. There is nothing to test yet: the app is not out.

It will. Weight trend, body measurements, nutrition streaks and habit consistency, with charts that show whether your eating actually matches the goal you set. None of it runs on a phone yet: BeCute is in early access and is not yet on the App Store or Google Play. We would rather tell you that than describe a screen you cannot open.

There is nothing to measure yet, because the app is not released, so here is the sourcing instead of an accuracy claim. Barcode lookups will read Open Food Facts (openfoodfacts.org), the open food product database that anyone can inspect and correct, so the label data behind a packaged food is public rather than ours. Calorie targets use the Mifflin-St Jeor equation, published in the American Journal of Clinical Nutrition in 1990 (doi.org/10.1093/ajcn/51.2.241), which you can look up in full. Photo estimates will be estimates: when a number has to be exact, weigh the food or read the label. We are not going to quote a food-count figure we cannot back up.

Yes, and right now there is nothing to pay for at all: BeCute is not yet on the App Store or Google Play, so the only thing on offer today is the early access list, and the list is free. When the app opens, early access users get every feature unlocked, no credit card and no hidden fees. If paid plans arrive later, the people on the list hear about it well before it happens.

From what you tell it at setup - body metrics, dietary preferences, goal, food allergies, and how much time you are willing to spend cooking - and then from what you do with the plan: meals you rate well come back, meals you swap out stop appearing. That is the design, not a screen you can open today, because the app has not launched. The one part that is already fixed and public is the calorie target: the Mifflin-St Jeor equation, which you can look up, rather than a score we invented.