Privacy Policy

1. Introduction

Welcome to BeCute ("we," "us," or "our"). BeCute is operated by Oleksandr Padura, an individual based in Ukraine. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at becute.app and our mobile application (collectively, the "Service").

By accessing or using the Service, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Personal Information You Provide

When you use the Service, you may provide us with:

• Account information: email address, password, and display name when you create an account
• Health and body data: weight, height, age, dietary preferences, allergies, nutrition goals, and similar information you choose to input
• Meal and food logs: information about meals, food items, and dietary intake you record
• Early access form: email address submitted through our early access sign-up form
• Communications: any information you provide when contacting us for support

2.2 Information Collected Automatically

When you use the Service, we may automatically collect:

• Analytics data: we use Google Analytics (GA4) to collect usage data such as pages visited, time spent on pages, referral sources, browser type, device type, and approximate geographic location. This data is collected only after you consent to analytics cookies.
• Cookies: we use a cookie consent preference stored in your browser (localStorage) to remember your analytics consent choice

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Create and manage your account
• Generate personalized meal plans and nutrition suggestions based on the data you provide
• Process your subscription and payments
• Send you service-related communications
• Analyze usage patterns to improve the Service (only with your analytics consent)
• Respond to your inquiries and provide customer support

4. Cookies and Analytics

We use Google Analytics (GA4, measurement ID: G-RKC36C0C6H) to understand how users interact with our Service. Google Analytics is only activated after you explicitly consent by clicking "Accept" on our cookie banner.

If you decline cookies or do not interact with the cookie banner, no analytics scripts are loaded and no tracking data is collected.

You can change your cookie preference at any time by clearing your browser's localStorage for our domain and refreshing the page.

For more information on how Google processes data, see Google's Privacy Policy.

5. Data Storage and Security

Your personal data is stored on our own servers. We implement reasonable technical and organizational measures to protect your information. However, no method of electronic storage or transmission over the internet is 100% secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials.

6. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: with Google Analytics for usage analysis (only with your consent)
• Legal requirements: if required to do so by law, regulation, or legal process
• Safety: to protect the rights, safety, or property of BeCute, our users, or the public

7. Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Access: request a copy of the personal data we hold about you
• Rectification: request correction of inaccurate or incomplete data
• Erasure: request deletion of your personal data
• Restriction: request that we restrict processing of your data
• Data portability: receive your data in a structured, machine-readable format
• Objection: object to processing of your personal data
• Withdraw consent: withdraw your consent at any time where processing is based on consent

To exercise any of these rights, contact us at oleksandr.padura@kultrix.com. We will respond within 30 days.

8. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you the Service. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it by law.

Early access email submissions are retained until the recipient unsubscribes or requests deletion.

9. Children's Privacy

The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal data from a person under 18, we will take steps to delete that information promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. By using the Service, you consent to the transfer of your information to Ukraine and any other country where we operate.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Oleksandr Padura
Email: oleksandr.padura@kultrix.com